A Look Behind the Scenes of Our Recent Content Shoot

06/02/2026

We recently spent a day filming and taking photos across a few different Cooks products and areas. There wasn’t a big plan beyond wanting to show things as they are, in use, and working the way customers actually see them day to day.

We started with Perfect Fit blinds, filming how they’re installed and how they sit once in place. They’re much easier to understand when you see them fitted, especially as there’s no drilling or damage involved. Watching it back, it’s easy to see why they’re such a popular choice. They’re simple, tidy, and do exactly what they’re meant to do.

After the first part of the shoot, we spent time moving between different areas and products, filming things as they came up. Some bits were more practical and hands-on, others were more about capturing how things look and move. Everything was filmed as it was being demonstrated, rather than reset or staged for the camera.

From there, we spent time in the Cooks showroom. Craig, one of our Sales Representatives, was involved in this part of the filming, talking through what usually happens when customers visit. That meant filming people browsing the displays, looking at different blind styles and motorised options, and sitting down to talk through what they’re looking for. We also filmed fabric samples being handled and compared, as this is often where people start to narrow things down.

We then moved on to the Artares room to show how the space works day to day. We captured the roof opening, the sides in use, and the lights and heater running, which helped show how flexible the room really is. It’s not just something for warmer months, and that came across far better on video than it ever could in still images.

Later on, we went back into the showroom to film the garage doors. James, our Domestic Surveyor, talked through how the Hörmann doors work while we captured them in use, along with the different colour swatches. Seeing the doors opening and closing, and comparing finishes in person, gives a clearer idea of how they’ll look and feel once installed.

By the end of the day, we’d covered a lot. Some of the footage was planned, some of it wasn’t, but it all helped build a clearer picture of how our products are used and how customers move through the process. The content will start appearing across the website and social channels over the coming weeks.